Projects by Jon

Explore a selection of projects that demonstrate my approach to solving real business and technology challenges.From enterprise AV and IT solutions to interactive digital experiences, marketing analytics, and software prototypes, each project reflects my passion for combining technology, strategy, and leadership to create practical, measurable results.Whether developed professionally, independently, or through my MBA at Bentley University, these projects showcase how I transform ideas into working solutions with a focus on user experience, operational excellence, and business impact.

Interactive EV Decision Support Platform

Click Image to try tool

As part of my Bentley University MBA, my team was challenged with solving a real-world marketing problem presented around Kia's electric vehicle strategy. The objective wasn't simply to promote EVs it was to identify why many consumers hesitate during the purchase journey and design a measurable solution that could improve confidence and conversion.

To address that challenge, I designed and developed an interactive EV Decision Advisor prototype from the ground up using HTML, CSS, and JavaScript. The prototype guides prospective buyers through a personalized assessment based on driving habits, household needs, budget, charging accessibility, and current vehicle ownership before recommending the most appropriate Kia EV model. It also demonstrates how customer interactions can be translated into measurable marketing KPIs, including awareness, consideration, lead generation, test-drive requests, and conversion tracking.

This project combines digital marketing strategy, customer experience design, analytics, and front-end development to demonstrate how interactive decision-support tools can reduce purchase uncertainty and support data-driven business decisions.

Technologies: HTML • CSS • JavaScript • GitHub • Marketing Analytics • UX/UI Design

Disclaimer: This is an independent educational portfolio project created as part of Bentley University's MBA program. Kia was the case company selected for the course, and this prototype is not affiliated with, endorsed by, or developed for Kia.

Everpure Edge AI Strategy MBA Consulting Project

Bentley University | Professional MBA | Stockholm, SW

Project Overview

Developed as part of Bentley University's Professional MBA program, this consulting project explored how Everpure (formerly Pure Storage) could expand beyond enterprise storage into the rapidly growing Edge AI and telecommunications market.

Our team designed a strategic business model that positioned Everpure as the infrastructure backbone for telecom operators by combining edge storage, AI compute partnerships, and recurring subscription services. The proposal evaluated market opportunities, ecosystem partnerships, total addressable market (TAM), consortium economics, and go-to-market strategies to support long-term platform growth.

Business Challenge

Traditional enterprise storage is becoming increasingly commoditized.

The challenge was determining how Everpure could leverage its high-density storage technology and existing telecom relationships to create new recurring revenue streams while enabling emerging AI-driven applications requiring ultra-low latency.

The proposed strategy focused on transforming Everpure from a hardware vendor into a platform company supporting next-generation Edge AI services.

Proposed Solution

Our recommendation centered on building an operator-led Edge AI ecosystem where Everpure serves as the foundational storage layer.

The strategy included:

• Edge AI infrastructure deployment

• Telecom operator partnerships

• NVIDIA GPU integration

• Consortium-based revenue sharing

• Subscription-based infrastructure services

• Cloud gaming

• Connected vehicles

• Mobile AI applications

Rather than competing directly with hyperscalers, Everpure would enable telecom providers to monetize their existing network infrastructure through localized AI services.

My Contributions

During this project I contributed to:

• Strategic market research

• Digital transformation strategy

• Telecom ecosystem analysis

• Edge AI business model development

• Go-to-market strategy

• Revenue model development

• Executive presentation design

• Business case recommendations

Skills Demonstrated

Business Strategy
Digital Transformation
AI Strategy
Edge Computing
Telecommunications
Go-to-Market Strategy
Financial Modeling
Market Analysis
Executive Storytelling
MBA Consulting

Key Takeaways

This project demonstrated how technology strategy extends beyond hardware innovation.

Successful digital transformation requires aligning technology, partnerships, business models, and ecosystem incentives to create sustainable competitive advantage. By positioning Everpure as the infrastructure layer rather than simply a storage vendor, the proposal highlighted a path toward recurring platform revenue in emerging Edge AI markets.